About

I've Been Where You Are

(And That's Why I Can Help You Get Where You're Going)

I'm Rachel Teys, founder of Stradegy.

Most Shopify designers learned ecommerce from YouTube tutorials.

I learned it by building a real business.

How it Started

From the Warehouse to the Website

I didn't start as a designer. I started in the trenches of a family ecommerce business a swimwear brand I helped scale from zero to over $1 million in revenue.

I wasn't just "helping out." I was manufacturing products, sourcing fabric, packing orders, handling customers, and working 7-day weeks before Christmas to get everything shipped on time.

I did pop-up shops where we'd do $20K in a day. I lived through $300K Black Friday sales. I learned what makes customers buy and what makes them bounce by being in it every single day.

So when I say "I get it," I mean it.

Why I Build Shopify Stores Now

After years running operations, I realised most ecommerce founders are amazing at their craft but struggle with building websites that actually convert.

They hire cheap designers who don't understand ecommerce. Or they DIY it and get stuck with something that "works" but doesn't sell.

I wanted to fix that.

I went deep into design, UX, conversion optimisation, and copywriting. I've worked with Big 4 companies and creative agencies. I've experimented with dropshipping, Etsy, social media- everything ecommerce.

But after 14 years, my passion is still helping ecommerce brands scale.

What Makes Me Different

I don't just design websites. I build growth systems.

When I look at your store, I'm thinking about:

  • How customers actually navigate and buy
  • What objections stop them from converting
  • How to structure your site so you can scale without rebuilding
  • What copy will resonate with YOUR specific customers
  • Which apps and automations will save you time

I see the whole business, not just the design.

That's why clients say: "You just get me."

My Approach

Strategy first. Design second.

I start by understanding who you're selling to, what they care about, and what's stopping them from buying. Then I build a store that converts those visitors into customers.

A beautiful website that doesn't convert is just expensive art.

Your site should make you money and after 14+ years in ecommerce, I know exactly how to make that happen.

Let's Work Together

Whether you need a Glow Up, Custom Build, or full Elevate transformation, I'm here to help you stop DIY-ing and start scaling.

Questions? Email: rachel@stradegy.com.au

Based in Brisbane, Australia | Working with ecommerce brands globally