Start by filling out the application form. I'll review it within 24-48 hours, and if we're a good fit, I'll email you to schedule a discovery call. From there, we'll discuss your needs, choose the right package, and get you on my schedule.

It's a casual 15-30 minute conversation where we discuss your business, goals, challenges, and which package makes the most sense. No pressure, no hard sell—just an honest conversation about whether we're a good fit.

Yes! If you have startup capital and are building a real brand (not a side hustle), I work with new stores. Glow Up or Launch Week are great options for getting started professionally from day one.

Absolutely! Most of my clients are redesigning existing stores. I'll audit what you have, keep what works, and transform what doesn't.

• Glow Up ($3,997): You have a functioning store but it looks DIY. You can handle copy yourself but need professional design and optimisation.
• Launch Week ($7,997): You're established ($20K-200K/month), ready to invest seriously, and need both strategic design AND copywriting.
• Custom Build ($14,000+): You're doing $50K-500K+/month and need a completely custom build with advanced features and a true strategic partner.

Not sure? Book a discovery call and I'll help you figure it out.

Yes! Many clients start with Launch Week and later add Klaviyo setup or ongoing support. We can always expand as your needs grow.

All packages require a 50% deposit to start and 50% upon completion. For Custom projects, we can discuss milestone-based payments. I don't currently offer extended payment plans.

My packages include everything listed. The only additional costs are:

• Premium Shopify theme (you purchase, ~$300-400)
• Apps if you want them installed (optional add-on)
• Klaviyo setup if you add that service
• Any premium apps you choose to use ongoing

No surprises, no hidden fees.

• Glow Up: 2-3 days(plus pre-work strategy session)
• The Ultimate Glow Up: 7 days (plus pre-work strategy session)
• Custom: 6-8 weeks

Timelines start once deposit is paid and all assets (logo, images, brand info) are provided.

All packages need:

• Logo and brand assets (colours, fonts if you have them)
• Product images
• Access to your Shopify store (or we'll set one up)

Glow Up also needs:

• All copy written by you

Ultimate Glow Up & Custom:

• I write all the copy, so just product details and any specific info about your brand story

• Glow Up: 1 round of revisions included
• Ultimate Glow Up: 2 rounds of revisions included
• Custom: Unlimited revisions during the build phase

Revisions are for tweaks and refinements, not complete redesigns or scope changes.

No! I build everything in a development environment or draft theme. Your current store stays live until we're ready to launch the new one.

Glow Up: Yes, you provide all copy

Ultimate Glow Up & Custom: No, I write everything

We start with a messaging strategy session so I understand your brand voice and target customer. You'll review and we'll refine together. Most clients are thrilled with the first draft, but revisions are included.

No, you'll need to provide product images. I can guide you on what types of images work best, but photography isn't included in my packages.

It depends on your needs, but common ones include:

• Reviews (Judge.me, Loox, Yotpo)
• Email capture (Klaviyo)
• Upsells (Rebuy, Frequently Bought Together)
• Shipping (AfterShip)

I'll recommend based on your specific business.

Glow Up: I recommend apps, you install them

Ultimate Glow Up Week: Available as add-on (+$997 for 3-5 apps)

Custom: Premium apps included (I choose, install, configure)

Most likely! Shopify integrates with thousands of tools. If you have specific integration needs (ERP systems, custom tools, etc.), mention it in your application and we'll discuss feasibility.

If you're not currently getting 30-40% of revenue from email, yes! It's the most underutilised revenue channel for ecommerce brands. Available as an add-on to any package.

5 automated email flows (welcome series, abandoned cart, post-purchase, browse abandonment, win-back), segmentation strategy, list growth optimisation, and signup form design.

I specialise in Klaviyo because it's built specifically for ecommerce and is significantly more powerful. I strongly recommend migrating to Klaviyo, which I can help with.

Yes! All email copy is written by me as part of the Klaviyo setup.

Glow Up & Ultimate Glow Up Week: You're set up and ready to go. I'm available via email if issues come up for 1 month.

Custom: Includes 4 weeks of post-launch support for tweaks, questions, and optimisation.

Yes! Many clients add monthly retainer support for ongoing tweaks, optimisation, seasonal updates, and email marketing.

Retainers start at $997/month. We can discuss this during your project.

If it's related to something I built, I'll fix it at no charge within 30 days of launch. After that, we can address fixes on a retainer or project basis.

Yes! All packages include a handoff session where I walk you through how to add products, make basic updates, and manage your store. I also provide documentation.

I'm based in Brisbane, Australia, but work with ecommerce brands globally.

Time zones haven't been an issue - I have systems in place to make the process seamless no matter where you're located.

Only if you want to! Most of the process happens asynchronously (email, Loom videos, shared docs).

We typically do 1-2 calls for strategy/kickoff, then communicate via email and project management tools.

I've never had a client walk away unhappy because we align on strategy and direction before I start building. You'll see progress along the way and have opportunities to give feedback. My goal is to create something you're genuinely excited about.

Yes! I can help migrate from WordPress/WooCommerce, Wix, Squarespace, BigCommerce, etc. Migration complexity varies, so mention this in your application.

Shopify handles hosting (it's included in your Shopify subscription). If you need help with domain connection or setup, I can assist.

Absolutely! Every store I build is fully optimised for mobile, tablet, and desktop. Mobile is actually my priority since 60-70% of traffic typically comes from phones.

I don't run ads directly, but I optimise your store for ad conversion. I can also audit your current ad strategy and landing pages to identify issues. For ongoing ad management, I can recommend trusted partners.

Yes! All packages include technical SEO optimsation (meta tags, site structure, page speed, etc.). This sets you up for organic search success. I don't do ongoing content SEO or link building.

Yes! Check out my Work/Portfolio page to see recent projects, or book a discovery call and I can share relevant examples based on your industry.

Email me at rachel@stradegy.com.au or book a discovery call. I'm happy to answer any questions you have!